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The whole process was seamless; it took less than a minute to select a card, authorize mobile payment with a fingerprint and write a personalized message.

There's a selection of virtual cards available, from mushy Valentine's Day greetings to neutral thank-you or birthday cards.

JWTs issued with account scope can be used to access any of the Smooch Core and Account Provisioning APIs on behalf of the account owner, any app belonging to the account, or any app user related to those apps.

JSON Web Tokens (JWTs) are an industry standard authentication mechanism.

LGBT-themed marketing messages are still relatively uncommon in China, but Starbucks offers a few.

The API allows you to craft entirely unique messaging experiences for your app and website as well as talk to any backend or external service.

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The feature, which arrives in time for Valentine's Day, is called "Say it with Starbucks." That's a play on words, since the phrase in Chinese sounds similar to "say it with your heart." Starbucks has done similar social gifting promotions before with Twitter and Facebook.Gifting hongbao is a local tradition, and Chinese internet giant Tencent Holdings' We Chat took them into the digital world in 2014 in one of the biggest marketing coups of the last few years in China.It used clever gamification to lure people into trying out the payment system -- and crucially, to either send or collect hongbao from friends, people had to link up their bank accounts to the app.But until recently, it lagged behind in China's craze for mobile payments.It only began accepting We Chat pay in December, while chains like Mc Donald's and KFC embraced Chinese mobile payments over a year earlier. Yuanchao Li, a 22-year-old undergrad at Peking University, posted to her We Chat circle that she had tried out the Starbucks feature. "It's a creative way to send a gift to someone." Ad Age gifted a .50 grande latte to a colleague in Shanghai, who redeemed it by having a barrista scan a QR code that turned up on her mobile screen.

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